The People Behind YAAD-CHO

What Are The 3Ps?

The 3Ps represent the foundation of how YAAD-CHO operates and grows. They remind us that success isn’t measured by numbers alone — it’s measured by the positive impact we create.

• •People reminds us to value everyone who walks through our doors — our guests, our staff, our partners, and our community.
• •Planet challenges us to make choices that are thoughtful, sustainable, and future-focused.
• •Profit keeps us accountable to growth — because thriving as a business allows us to give back even more.

Why The 3Ps?

The 3Ps aren’t just principles — they’re our promise. They remind us that true success comes when purpose and profit work together. At YAAD-CHO, we don’t believe in choosing between doing well and doing good — we believe in doing both. Each “P” is championed by one of our founders — leaders who live these principles every day.

People — Co-Founder, VP & Head of Customer Operations

Caleigh Roberts

“For me, People are the heart of YAAD-CHO. From our guests to our team, we lead with empathy, respect, and real Jamaican warmth.

I believe happy people create great experiences. Everyone who walks through our doors, whether they’re working or dining, should feel valued. Our people are our biggest ingredient — without them, there’s no YAAD-CHO.”

Planet — Co-Founder, VP & Head of Culture & Innovation

Nerdinna Roberts

“For me, Planet isn’t just about sustainability — it’s about responsibility. Every choice we make matters, from how we cook to how we source. We take small but powerful steps every day to make a positive impact: reducing food waste, improving fuel efficiency in our operations, and making thoughtful choices that limit pollution from the start.

But it goes deeper than that — it’s about bettering our economy in a way that uplifts everyone, creating healthier options so people can live longer, and inspiring mindful living for a better quality of life. To me, taking care of the planet means taking care of each other.”

Profit — President, Co-Founder & Head of Strategy & Analytics

Nerval Roberts

“Profit is often seen as a bad word — but it’s what allows good companies to do great things. For us, Profit isn’t about greed; it’s about growth. It’s about being able to invest back into our people, our planet, and our community.

Social responsibility isn’t an afterthought here — it’s built into our DNA. At YAAD-CHO, we prove that you can thrive and still do right by others. That’s real success.”